- Aspiring to be a
Premium Life Platform for a high-class lifestyle experience
- Strengthening the
sustainable premium status unique to IPARK where space, life and smart
technology merge in harmony
Commemorating the 20th anniversary of
the launch of HDC Hyundai Development Company’s IPARK, the brand logo has been
renewed. It has been 5 years since the latest renewal in 2016.
IPARK, which was launched in March
2001, has re-established its brand identity as a “Premium Life Platform for a
high-class lifestyle experience,” signifying their commitment to develop IPARK
into a sustainable premium brand based on the brand vision of a “space that
brings more happiness and makes life more beautiful as time passes.”
Accordingly, they carried out a design renewal of the brand logo.
HDC Hyundai Development Company did not
limit IPARK to a simple residential space but expanded it to a “Premium Life
Platform.” To this end, they provided values unique to IPARK such as ■ innovative
design with exceptional attention to detail ■ solid
trust based on smart technology ■ sustainable premium
status. Through this, they plan to develop IPARK to a life platform that
provides sustainable high-class experience and supports the diverse lifestyles
of residents.
The brand logo design inherits the
artistic distinctiveness IPARK pursues while also enhancing its visibility and
aesthetic factors. They used the existing typeface, but increased the width,
creating a bolder font to express the status and scale of the brand. In
addition, by adopting the wide grid system that is designed in a balanced way,
the logo design was revised to convey a stronger brand image. The color red
that has become a signature hue of IPARK for the past 20 years is retained
while the specific color code has been changed to Pantone 200 C, which is more
vivid and gives off a more stable vibe, expressing the brand’s reliability and
sophisticated value.
An official from HDC Hyundai
Development Company stated that they will provide new products and services in
accordance with the smart convergence era so that clients of IPARK can
experience the “Premium Life Platform,” which is the goal of this brand
renewal, adding that the renewed IPARK logo will gradually be applied to future
lot-solid apartments and newly occupied complexes.
HDC Hyundai Development Company’s IPARK was launched in March 2001 as “a
cultural space that goes beyond a basic living area and lets you experience the
meaning of life” and has led Korea’s residential space trend in an innovative
way. As a landmark brand in various parts of the country such as Samseong-dong
IPARK which is Korea’s highest quality apartment complex, Haeundae IPARK which
has changed Busan’s skyline, and Suwon IPARK City which is Korea’s leading
nongovernmental urban development project, IPARK has provided clients with the
best value.