- Future Innovation
Division, Development Business Division, Safety Management Office newly
established as parts of a large-scale reorganization
- Marketing Department
and project organizations newly installed to strengthen marketing competence
and integrative project promotion
- Kwangwoon Univ.
Station Area development project included in accelerated joint business
development process
HDC Hyundai Development Company of the
HDC Group has recently executed a reorganization move to spur its future planning
and to strengthen its developing and marketing competence.
HDC Hyundai Development Company newly
established its Future Innovation Division on April 5th as part of
its large-scale reorganization. The Future Innovation Division and Safety
Management Office were founded to strengthen its future development competence
and make way for ESG (Environmental, Social and Governance) management, and its
Development Division and Business Procurement Division were integrated into the
Development Business Division for product development planning and business
ability advancement. Furthermore, the Marketing Department was newly installed
within the Development Business Division with the goal of enhancing its
marketing and brand competence. The previous 4 divisions, 2 offices, 29 teams,
10 groups and 1 branch office were reorganized into 4 divisions, 4 departments,
1 office, 31 teams, 5 groups and 1 branch office, and its agile organization, which
was founded in 2018 – the first in Korea’s construction market, was developed
into a new project organization, in addition to a large-scale selection of
young leaders with horizontal leadership and expertise to add vigor to the new
system.
■ Future Innovation Division,
Safety Management Office, Development Business Division Newly Established, Digital Change System
Introduced
Through said reorganization, HDC Hyundai
Development Company newly established the Future Innovation Division in order
to fortify its future preparation competence and actively respond to new
businesses and new technologies. The Future Innovation Division is comprised of
a Future Strategy Team, HR Innovation Team, and Digital Platform Team among
others, with the heavy responsibility of actively responding to digital trends,
discovering new businesses, developing new technologies, and fostering future
talent. Added to this, HDC Hyundai Development Company also installed the
Safety Management Office recently to strengthen its safety and environment
management according to changing business environments which highlight ESG
factors.
Furthermore, HDC Hyundai Development
Company reorganized its existing Development Division and Business Procurement Division
into a Development Business Division with the goal of planning product
development and strengthening sales per function. Notably, a project
organization was newly formed so that staff members’ opinions during projects
could be actively expressed for quick decision-making. By adopting this kind of
responsible management system, consistency and consolidation of tasks were
maximized. Furthermore, the Marketing Department was formed within the
headquarters to accelerate marketing and brand strategies. The Marketing
Department, comprised of a Marketing Team and Customer Experience Team among
others, will plan products and services with new concepts and innovate
on/off-line customer experiences to expedite integrative brand marketing.
Existing organizations will also go
through continuous change. The Construction Division will promote supervision
advancement and smart change in the field through the digital technology of its
newly founded Construction Digital Team, and the Management Division will also
concentrate on each department’s management efficiency and specialty
improvement by recognizing their respective roles in the corporation’s
management such as business analysis, finance and accounting.
■ Future Empowerment through
the Selection of Female Leaders and Young Talent
This reorganization gave priority to
the appointment of innovative talent corresponding to HDC Hyundai Development
Company’s medium-and long-term strategy vision based on its meritocracy
personnel principle. By following a strict performance-based rule, this
personnel move took on a challenge leading to exceptional results and the discovery
of talent with ready professionalism and executive ability added to the recruitment
of progressive and young talent for core positions. Particularly, HDC Hyundai
Development Company, which had continuously fostered female talent,
additionally assigned female leaders for 1 department and 1 team during this
personnel reform. With this change in effect, HDC now has female leaders in 7
teams out of 31 (23%), in addition to 3 female executives.
As a comment on this recent action, HDC
Hyundai Development Company stated that this reorganization reflects the will
of the HDC Group in fearlessly making change and acquiring innovation in
efforts to search for new business fields and prepare for the future
environment, and that this new reorganization will further advance HDC’s competence
as a developer to set up a new city model and simultaneously discover new future
business platforms even faster.
Meanwhile, HDC Hyundai Development Company will continue to enhance its
management division’s capabilities based on its advantage of being Korea’s
leading developer through its REITs and infra funds, and maximize the use of
its development business Value Chain to build a high-quality real estate asset
portfolio. Aside from Gocheok IPARK, the largest publicly supported civilian
rented apartments with large-scale commercial facilities, complex
administration towns and parks, the Gongneung Station Area, Yongsan Railroad
Hospital Site, Kwangwoon Univ. Station Area and other joint development
projects will constitute a new lifestyle and business platforms unique to the HDC
Group.